Advanstar Communications, Inc., today announced the acquisition of 2Wheel Tuner, a national monthly consumer magazine dedicated to the custom and performance sportbike enthusiast, from RPM Communications.
Launched in August 2004, 2Wheel Tuner was the first U.S. magazine to target the rapidly growing custom sportbike market. It has matured into a dominant and well-respected brand in the powersports industry.
Advanstar is a major media player in the powersports industry, with a print, online and event portfolio that includes some of the premium media brands serving the world of motorcycles and ATVs, including the International Motorcycle Shows, the largest consumer motorcycle event series in the world; Dealer Expo, the largest aftermarket trade show for the U.S. powersports industry; and Dealernews, the leading magazine title for dealerships for over 40 years.
"The urban and custom sport bike enthusiast's passion for modifying their bike colors every facet of their life," says Skip Johnson, VP-consumer group at the Fueled by Advanstar properties. "This isn't just a hobby, it's a lifestyle, and this buyer community craves events, venues and specialized information in print and online that cater to that passion.
"By bringing 2Wheel Tuner into the Advanstar network of events like the International Motorcycle Show series, we will provide it with the reach and resources to translate a very successful enthusiast magazine formula into a dynamic multimedia platform that will deliver exciting, energetic and engaging content in person and online."
"By focusing on the urban sportbike scene, 2Wheel Tuner has focused the attention of the powersports industry on an entirely new kind of motorcycle enthusiast. Our vibrant design and groundbreaking content has actually changed the way the industry markets products and services to this large, high-spending consumer group,? says Sarah Timleck, publisher and co-owner. ?Almost overnight 2Wheel Tuner introduced the powersports industry to a major part of the sport bike market that treated their bike as a fundamental extension of their personal taste and style. 2Wheel Tuner plans to deliver its unique blend of style and spirit in print, online and through events to sportbike enthusiasts, and Advanstar is ideally positioned to help us accomplish this."
Timleck will continue at the helm of the magazine. More details are at 2WTmag.com and motorcycleshows.com.