COSTA MESA, Calif. – Electric vehicle manufacturer Vectrix has signed with Blue C Advertising for advertising, public relations and social media services.
“The Blue C team understands our mission, our passion and our products,” said Brian Buccella, vice president of sales and marketing at Vectrix. “With Blue C’s ability to integrate brand infusion strategies in key markets through their contacts in industries from action sports to music and major media we are excited to see what Blue C has in store for us.”
Blue C says will launch a complete “brand infusion” marketing program that will include advertising, global public relations, social media integration, brand ambassador development and event strategy as well as a new-model launch of the Vectrix VT-1 vehicle. Blue C is the agency of record for Vectrix North America and Europe.
The agency will develop new marketing initiatives for Vectrix including the launch of the new VT-1 at the EICMA Show in Milan, Italy; development and launch of the new Vectrix brand strategy and creative development for 2014; launch of North American and European infusion marketing program; and development of the Vectrix brand ambassador program.
Posted by Holly Wagner