Allstate contest offers grants to implement motorcycle safety ideas

Publish Date: 
Aug 9, 2013

NORTHBROOK, Ill. - Allstate Insurance Co. is offering grants to people who suggest the best ideas for advancing motorcycle safety and awareness.

The Good Ride Grant contest will award a combined total of $25,000. to contest winners. The contest is the newest initiative under Allstate's Rider Protection Project portfolio, a series of programs focused on rider safety. Good Ride Grants join Rider Risk Map, Once is Never Enough (O.N.E.) and other rider advocacy initiatives to protect riders.

Through Aug. 31, contest applicants may submit their Good Ride Grant ideas through the designated tab on Allstate Motorcycle's Facebook page ( Entries are welcome from anyone, including local governments, dealerships, rider clubs and individuals.

"Riding a motorcycle presents a feeling of freedom, adventure and camaraderie with fellow riders, but we also know the risks that come along with it," said Keith Rutman, vice president of Allstate's Powersports unit. "The Good Ride Grant program allows Allstate to continue our mission of protecting riders while also keeping an open ear to the riding community and what they feel is important."

The first 1,000 contest entries submitted before Aug. 31 will be reviewed and finalists will be chosen by a committee comprising representatives from Allstate and motorcycle industry professionals, including Strokers Dallas' owner and custom builder Rick Fairless.

"I'm proud to partner with Allstate on an issue that has always been top of mind for me, and I think that the Good Ride Grant program is a great way to empower our riding community to help each other protect what is a lifestyle for so many of us by making it as safe as possible," Fairless said.

Joining Fairless on the judging committee are Rutman; Rusty Creed, Allstate agency owner; Rod Krois, Indian Motorcycle's marketing director; Bryan Harley, Motorcycle USA editor; and Don Becklin, Motorcycle Superstore/Motorcycle USA founder and Motorsport Aftermarket Group's retail group president.

In September, the judges will determine the top 15 finalists. The finalists will then be featured on the Allstate Motorcycle Facebook page, where fans can vote for their favorite ideas. The five finalists with the highest overall contest scores by Oct. 31 will each receive a $5,000 grant to implement put their ideas.

Posted by Holly Wagner