Ally Financial's SmartAuction adds mobile apps and more to Dealer eVantage

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Ally Financial's SmartAuction vehicle auction website has added a few bells and whistles to its Dealer eVantage inventory management tool.

The system uses proprietary analytics to create personalized alerts that can help SmartAuction users buy and sell vehicles more effectively. Enhancements to the Dealer eVantage tool include:

  • Optimized for Mobile Technology: SmartAuction users can now view daily alerts via a smartphone or mobile device.

  • Improved Alert Results: SmartAuction's specialized algorithm has been improved to provide a highly targeted vehicle purchase report based on a dealer's profile and several other factors, including bidding and purchase history, and retail and wholesale market demographics.

  • Valuation Guide Data: Both Black Book and NADA vehicle values are now provided in all buyer and seller alerts, offering dealers key market data that can help improve their remarketing efforts.

  • Personalized Reports: SmartAuction's Dealer eVantage produces a regular report on a personal URL. The report includes buyer and seller alerts, saved search results, and the latest SmartAuction news and information - all personalized for the dealer.

"Dealer-to-dealer trades continue to be an increasingly important source of vehicles in this market and we will continue to enhance the tools we offer SmartAuction users so they can buy and sell more effectively," says Steve Kapusta, VP of SmartAuction. "We're pleased to be able to offer these enhancements and will continue to address dealers' remarketing needs with smart solutions."

The Dealer eVantage buyer alert provides a starting point for navigating through the more than 16,000 daily vehicle postings on SmartAuction. Buyers receive an email each morning detailing specific new inventory added to the site the night before with the best possible match to the dealer's inventory requirements and profile.

The seller alert provides users an overview of the vehicles they have posted on SmartAuction and compares the listed price with the latest third-party market value data.

Posted by Holly Wagner

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