AMA and Yamaha partner for adventure-touring series

Publish Date: 
Mar 17, 2011

Yamaha is the new title sponsor for the American Motorcyclist Association’s riding series for fans of big-bore adventure-touring motorcycles.

The 2011 AMA Yamaha Super Ténéré Adventure Riding Series is geared toward riders of all brands of adventure-touring motorcycles and includes more than 20 rides in some of the most scenic riding areas in the country.

Each ride will feature plenty of riding on asphalt, gravel and two-track routes mapped by local experts — as well as a full weekend of activities such as camping and bonfires.

The partnership between the AMA and Yamaha coincides with the manufacturer’s entry into the big-bore adventure touring market with the 2012 Super Ténéré, one of which a lucky series participant will win.

“Adventure-touring continues to grow in terms of popularity, and we’re really excited that Yamaha has chosen to partner with the country’s premier adventure-touring series to show off the company’s new Super Ténéré motorcycle, and demonstrate support for the segment and its enthusiastic riders,” said AMA president and CEO Rob Dingman. “Thanks to Yamaha’s efforts, riders in the AMA Yamaha Super Ténéré Adventure Riding Series will see a real step up in the caliber of our events, which are already on the top tier of adventure-touring rides.”

David Docktor is Yamaha’s motorcycle marketing manager. “The AMA Yamaha Super Ténéré Adventure Ride Series will expose the Super Ténéré to serious adventure-touring riders around the country,” he said. “We plan to have a Super Ténéré on each ride, so participants can see firsthand how capable and fun to ride this new machine really is.”

Yamaha’s support of the series will include the Super Ténéré grand prize giveaway bike, prizes from the Yamaha Genuine Accessories and Apparel lines and promotion of the series through local dealers. Finally, Yamaha will also be offering special promotions specifically to owners of its all new Super Ténéré. For full series info, visit

Posted by Arlo Redwine

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