AMA Dealer Affiliate Program gives commissions on web-generated memberships

Publish Date: 
Sep 27, 2013
By Mary Green Slepicka

PICKERINGTON, Ohio - A new Dealer Affiliate Program from the American Motorcyclist Association pays dealers a commission on AMA membership sales generated through ads on the retailers' websites.

"This new program will help motorcycle dealers and businesses protect our industry against anti-motorcycling threats, plus make some additional money at the same time," said AMA President and CEO Rob Dingman. 

Invitations to participate in the new membership program are being sent to dealers and applicable retailers this fall. There is no cost to participate. Dealers signing up for the program are given a web link and unique market code to place on their websites. When a visitor joins the AMA through that link, the dealer is paid $5 for new members and $2.50 for renewals. Checks are sent bi-monthly, according to the association.

“Another great benefit of this new program is that it allows dealers and businesses to show genuine concern for their customers by ensuring that they’re covered with our industry-leading AMA Roadside Assistance plan when they sign up for an auto-renewing AMA membership,” said Dingman. “When a dealer signs up AMA members, they help provide the comfort and confidence that their customers ‘never ride alone.’”

The program will eventually replace an older dealer-initiated membership drive that involved a manual signup process. "Tracking was also difficult, and required lots of  human intervention by [AMA] staff in Ohio," said Jim Williams, vice president of Industry Relations and Business Member Programs for the AMA. 

Those dealers are being converted to the new system, which will provide greater convenience and "foolproof trackability," Williams said.

Participating dealers and retailers will be highlighted in a special page on the AMA website. The page will also be promoted in American Motorcyclist magazine to show AMA members which dealers and retailers support them, as well as drive customers and sales back to participating businesses.

Dealer participation is critical to the AMA's efforts in protecting riders' rights, Dingman noted. “The threats to motorcycling are real: motorcycle-only checkpoints, misfueling with untested E15 fuel and insurance discrimination, just to name a few. By helping the AMA grow, dealers and others in the motorcycling industry increase the political clout for all of us to fight these battles and safeguard the future of motorcycling," he said.

For more information, call 800-AMA-JOIN, or businesses can sign up online at