AMA hires Jack Penton as director of operations

The American Motorcyclist Association in June will welcome Jack Penton as director of operations. Penton is an AMA Life Member who was inducted into the association's Motorcycle Hall of Fame in 1999 in honor of his off-road racing success.

Penton will report directly to AMA president and CEO Rob Dingman, and will assist him in managing the day-to-day functions of the association. Penton will also have direct responsibility for the Hall of Fame.

"Jack Penton's breadth of experience in the motorcycle industry gives him a fresh perspective that I'm excited to bring to the AMA," Dingman said in the written announcement of Penton's hire. "His hands-on approach will help guide our staff as we continually seek better ways to serve our members and more effectively promote and protect the motorcycling lifestyle."

Penton has more than 40 years of experience in the industry. Early in his career he worked for Penton Imports developing Penton motorcycles, a brand founded by his father, AMA Hall of Famer John Penton. Later, he worked for Kawasaki Motors, Malcolm Smith Racing and KTM America. Most recently, Penton served with Tucker Rocky Distributing.

An AMA member for 45 years, Penton is also chairman of the American Motorcycle Heritage Foundation (AMHF) Board of Directors, the fundraising body for the Hall of Fame; however, he will relinquish this position before taking on his new post.

"The threats to motorcycling are greater today than ever before," Penton said. "Now is the time to secure the rights of motorcyclists in America, but to do so the AMA membership needs to grow many times over. The AMA has its priorities in order and has made the commitments needed to expand the organization."

Effective June 1, those wishing to contact Penton can send him an e-mail at, or call him at 614.856.1900.

Posted by Mary Slepicka