The American Motorcyclist Association (AMA) has entered into an agreement in principle to sell the sanctioning, promotional and management rights for its AMA Pro Racing properties to the Daytona Motorsports Group (DMG), based in Daytona Beach, Florida.
DMG will assume responsibility for the AMA Superbike Series, the AMA Motocross Series, the AMA Flat Track Series, the AMA Supermoto Series, the AMA Hillclimb Series and ATV Pro Racing. The agreement in principle does not include the AMA Supercross and AMA Arenacross Series, the rights to which are held by Live Nation. DMG will license the use of the AMA name and trademarks to promote their motorcycle racing activities.
DMG is led by Roger Edmondson, the founder of the Championship Cup Series of motorcycle race events and currently the President of the Grand American Road Race Series LLC (Grand Am), and Jim France, Vice Chairman/EVP of the National Association for Stock Car Auto Racing, Inc. (NASCAR).
The agreement between the AMA and DMG came as a result of an RFP (request for proposal) process undertaken by the AMA in September 2007 to seek promotional partners for its professional racing series. The AMA will continue sanctioning amateur motorcycle racing and club activities.
"Our goal is to guide the sport into the mainstream of American culture and showcase the extraordinary abilities of the competitors and their teams," says Edmondson.
Grand-Am is headquartered in Daytona Beach, Fla. on the same corporate campus home to NASCAR, International Speedway Corporation (ISC) and Daytona International Speedway, but operates as its own stand-alone corporation with a group of independent investors and its own board of advisors. Among the company's investors are several of the key people behind NASCAR's success.
In its ninth year, Grand Am organizes a 15-race 2008 Rolex Series, 11-race KONI Challenge Series, and the MotoST long-distance motorcycle race series. The organization's races are televised in the United States and Canada on SPEED and distributed globally through ESPN International.
NASCAR operates three major national series (NASCAR Sprint Cup Series, NASCAR Nationwide Series and the NASCAR Craftsman Truck Series) as well as eight regional series and one local grassroots series. NASCAR Sanctions 1,500 races at more than 100 tracks in 35 states, Canada and Mexico.
"This group of individuals has supported the AMA and motorcycle racing for decades," said AMA President and CEO Rob Dingman. "There isn't a better-resourced or more qualified entity in which to entrust the future of AMA Pro Racing.
"By placing AMA Pro Racing in the hands of people with a proven record of excellence in motor sports organization and promotion in a fashion similar to our successful partnership with Live Nation, the AMA will be able to focus its resources on its core mission to be a member advocacy organization," Dingman added.