AMA Receives Proposals for Race Promoters

Publish Date: 
Feb 20, 2008

THE AMERICAN MOTORCYCLE ASSOCIATION (AMA) provided an update on the association's ongoing effort to find promotional partners for its professional racing series.

"The AMA received a number of proposals in response to our call for bids," said AMA President and CEO Rob Dingman. "We are following a defined protocol with our governing board to thoroughly review each bid. At this point, no decisions have been made but the process is moving forward as planned."

Dingman stressed that secrecy was a necessary part of the proceedings. "It's very competitive and we must ensure the sanctity of the review process. As we consider our options, our first priority must be the health and well-being of the AMA and its 290,000 members. When all is said and done, professional racing promotion will improve motorcycle racing, and that's a good thing for the AMA and its members who race."

The AMA first announced its plan to get out of the racing series promotions business last September. In making the announcement, Dingman said the organization lacks the resources and infrastructure to effectively promote each of its series as well as govern the sport.

"It is clear to the senior management of the AMA that we must change the way we handle the business of racing," said Dingman. "Unfortunately the AMA's role has become blurred and this lack of clarity has led to an erosion of confidence in the organization.

"We are not getting out of motorcycle racing," noted Dingman. "We are redefining our role so we can focus exclusively on race sanctioning as opposed to race promotion. We will partner with companies that can effectively manage racing from the commercial perspective. We will sanction racing events and provide operational staff where it is required.

"This change will enable us to focus on the tasks that are more suited to our structure, abilities and resources."