Amazon enhances motorcycle, ATV parts finder

Publish Date: 
Apr 15, 2013

SEATTLE, Wash. - Amazon today launched a redesigned Automotive Part Finder that reportedly allows customers to shop more easily for parts and accessories that fit their particular motorcycle, ATV or automobile.

The new Part Finder can be found at the top of every product and storefront page in Amazon’s Automotive category, such as,, or

To shop by vehicle, customers enter the year, make and model. They are then directed to a vehicle page through which they can browse products designed specifically for that vehicle.

Customers’ vehicles are saved in their virtual Garage, enabling quick access to the right products and a personalized shopping experience.

“When we first launched the Part Finder for our Automotive category in 2006, customers told us how much it helped them find the right products for their car, truck or SUV,” said Sam Heyworth, director of Amazon’s Automotive Store. “Since then, we’ve added support for motorcycles and ATVs, and we’ve worked hard to increase our selection of vehicle-specific products. We now match over 6 million vehicle-specific products to over 38,000 vehicles.

“We’ve been thrilled with the customer response to our efforts,” Heyworth continued. “Automotive continues to be one of the fastest-growing categories on Customers have added more than 14 million vehicles to their garages, and tens of thousands more are added every day. With this latest Part Finder redesign, we’re excited to make it even more convenient for our customers to quickly and easily find the right parts and accessories for their vehicles.”

Amazon said the redesign also makes it easier for customers to enter and manage their vehicles in their Garage, and makes it clearer to customers which products do or don’t fit their vehicles.

Among Amazon customers, the most-added motorcycle models to virtual garages are the Kawasaki EX250F Ninja 250R, Yamaha YZF-R6, Suzuki GSX-R600, Honda CRB600RR and Harley-Davidson FLHX Street Glide.

According to Amazon, the redesign is the first of many Part Finder improvements planned for this year, which will include adding Part Finder features to Amazon’s mobile sites and applications.

Posted by Arlo Redwine