American Motorcyclist Association introduces dealer incentive program

Publish Date: 
Jan 28, 2011

from a release

The American Motorcyclist Association is launching a new AMA Dealer Incentive Program that rewards dealers who offer their customers the valuable benefits of AMA membership, including AMA Roadside Assistance, American Motorcyclist magazine, access to the thousands of amateur competitions and recreational events on the AMA calendar and — most importantly — a voice in the promotion and preservation of the motorcycling lifestyle.

"For many riders around the country, motorcycle dealerships are ground zero for their motorcycling lifestyle," said Dan Stedman, AMA VP of Membership Marketing. "This is where they connect with other riders, learn about the latest products, find out about local rides and, of course, buy their bikes. It's a given that the AMA, the group that's leading the fight to protect enthusiasts' right to ride, engage them here and support the dealers who support the AMA."

The AMA Dealer Incentive Program, which will officially launch at the 2011 Dealernews International Powersports Dealer Expo Feb. 18-20 in Indianapolis, offers dealers incentives for each AMA membership they sell. By providing customers with AMA Roadside Assistance and all the other benefits of AMA membership, the program also helps dealerships differentiate themselves in the marketplace.

Dealers can join the program for free.

More information will be available at the AMA booth (4231) at Dealer Expo and World of Powersports booth number 4753. The Decatur, Ill.,-based World of Powersports is a charter member of the AMA Dealer Incentive Program.

"Supporting the organization that fights for motorcyclists' rights and promotes the sport we all love is just good long-term business sense," said Mike Jackson, director of business development at World of Powersports. "With the AMA's long list of member benefits, we also help our customers in the process. Now, thanks to the AMA Dealer Incentive Program, when we become the AMA's partner in protecting the future of motorcycling, the benefits to our businesses are even more direct."

To kick off the program, the AMA is inviting the Dealernews Top 100 Dealers of 2011 to participate in a dealer roundtable at the AMA's booth on Saturday, Feb. 19, at 11 a.m. AMA representatives will discuss ways to improve consumer awareness of legislation related to powersports, and will be available to discuss details and future ideas for the AMA Dealer Incentive Program.

For more information, contact AMA Dealer Services at 800-AMA-JOIN or send and an e-mail to

posted by Dennis Johnson