American Suzuki Relaunches

American Suzuki Motor Corporation today announced an all-new online experience for motorcycle and ATV customers, . The new Web site invites users to more fully experience the Suzuki brand and all its products and services. Questus, American Suzuki’s online arm, managed the Web site redesign.

“The new is one of the many ways this year the Suzuki brand will engage with those who are really looking to activate their motorcycle and ATV passions, in this case through the Internet,” said Steve Bortolamedi, senior advertising manager for American Suzuki’s motorcycle division. “The new site creates deeper and more dynamic experiences that engage loyal fans and potential new riders.”

The site features a new navigation tool that helps visitors get even more information on specific models. Dynamic images of Suzuki products and the motorsports lifestyle allow viewers to better connect with all the products Suzuki offers. The Team Suzuki Racing section provides a closer connection to all of Suzuki’s competition activities.

“Overall, we wanted to capture the raw emotion, power, and excitement of Suzuki’s incredible product line and stir the imagination of every kind of rider, whether new to Suzuki or a loyal customer,” says Jeff Wagener, creative director at Questus. “Ultimately, of course, we see the job of the site to drive eager customers into dealerships— fully informed and eager to buy. And now, with all of the graphics, photos, videos, and other great content on the new site, we also see it as a compelling way to tell the Suzuki brand story.”