AMSOIL announced it has signed on to become the presenting sponsor of Daytona Bike Week 2011, March 4-13 in Daytona Beach, Fla.
AMSOIL Director of Sales Rob Stenberg, who annually attends the event, stated, “Being the 70th year of this event, AMSOIL is proud to be the presenting sponsor and Official Oil of Daytona Bike Week. It’s a first-class event and a good match for AMSOIL as this rally sees a lot of different bikes — Harleys, Yamahas, Hondas, Buells, Victorys.”
AMSOIL representatives will be at three locations this year at Bike Week: Riverfront Park on Beach Street, Daytona International Speedway and Destination Daytona.
The company also launched a website, www.amsoilracing.com, which will highlight the company's activities in motorcycle, off-roac truck and snowmobile racing. Team profiles, event schedules and results, and news will be offered, along with columns, live streaming video and other race-oriented content.