Aprilia USA is introducing a new way for consumers to experience Aprilia motorcycles. Starting with the 2009 Daytona Bike Week, March 2 - 7, the company will offer its new Aprilia Adventure riding experience to serious enthusiasts with a taste for discovering the adrenaline rush of Aprilia motorcycles on a real-world ride. Participants who are considering adding more - or a new set of - cylinders to their garage can truly experience the latest Aprilia motorcycles on miles of scenic backroads, enjoy hospitality, refreshments and breathtaking views along the way, and take home a limited edition shirt, Aprilia Racing hat and other rewards. The Aprilia Adventure Daytona is open to licensed riders with proper riding gear for $20.00 per person.
"A traditional ten-minute, right-hand-turn only demo ride just doesn't
provide enough seat time for someone to understand the attributes that
really differentiate Aprilia motorcycles," says Rick Panettieri, brand
manager, Aprilia USA. "Aprilia's innovative technology, such as the
multi-shift-mode sport transmission on the 850 Mana or the tri-map
ride-by-wire system of our 750 Shiver and Dorsoduro doesn't just look
impressive on a spec sheet - it really delivers a unique riding experience.
Our new version of the demo ride will give riders more time to fully
appreciate Aprilia technology."
Each hour-and-a-half Aprilia Adventure Daytona ride will be customized to
take advantage of the best local and regional riding routes. Along the way,
riders can sample and swap new 2009 models such as the all-new Aprilia
Dorsoduro 750 as well as long-time favorites, such as the award-winning
Tuono and RSV 1000 R.
Registration for the ride is exclusively on-site at
each event, with sessions available during Daytona Bike Week from 9 am to 5
pm daily. Interested enthusiasts are invited to visit the Aprilia Adventure
Daytona registration area at the Aprilia Factory Demo Truck, in front of
Daytona International Speedway.
Following Daytona, The Aprilia Adventure series will travel to select major
motorcycle events to be announced. For the latest information on Aprilia
products and events, visit www.apriliausa.com.