Arctic Cat co-brands 2013 youth snowmobile for Yamaha

Publish Date: 
Mar 2, 2012

Arctic Cat announced today that for the 2013 model year, it will be co-branding its 123cc youth snowmobile with Yamaha Motor Corp.

Arctic Cat will manufacture the Yamaha SRX 120 in its Thief River Falls, Minn., factory per Yamaha’s specifications, but the snowmobile will be based off the Arctic Cat Sno Pro 120 platform.

“This partnership makes perfect sense for our companies as we’ve been buying Yamaha’s 123cc four-stroke engine for our Sno Pro 120 since 2009,” said Brad Darling, general manager of Arctic Cat’s Snow Division.

According to Arctic Cat, parents find the easy-to-start, fan-cooled engine easy to manage, while kids find it fun to operate. “Wrapped in a package with bold graphics and color combinations, the 120 will instill a lifelong snowmobiling passion into youth riders,” the company said.

“Snowmobile consumers are extremely brand-loyal,” added Darling, “so we don’t see this partnership cannibalizing any of our current Sno Pro 120 sales. Instead, the SRX120 will attract an added number of Yamaha youth to the industry. Any time we can be a part of growing the snowmobile industry, it’s a good thing.”

Posted by Arlo Redwine

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