SAN LUIS OBISPO, Calif. – Arctic Cat said it is seeing about 10 percent of its Shopatron-powered U.S. sales coming from a recently implemented eBay store.
Launched in September 2013, the official Arctic Cat eBay store gives shoppers direct access to a range of official Arctic Cat gear and merchandise.
Using in-store inventory to amplify online sales is nothing new to Arctic Cat, which launched its German online store with Shopatron in June 2011. That took the Arctic Cat marketing site into a full-fledged ecommerce site and added fulfillment capabilities such as in-store pickup and ship-from-store.
By leveraging the physical store inventories of its retail partners, the OEM said the program has rewarded its official dealers, who profit from fulfilling online orders without making an investment in their own internet store.
“For several years, our partnership with Shopatron has enabled us to connect loyal Arctic Cat enthusiasts with our dealers,” said Rodney Larson, senior pricing analyst at Arctic Cat. “The new eBay store takes that functionality to a whole new level, bridging the gap between our dealers and a marketplace that is seeing growth ahead of e-commerce growth.”
Shopatron recently studied its eBay sellers and found that more than 90 percent of customers buying from brands on eBay.com had not purchased on the brand’s site in the past two years.
“EBay shoppers are a unique group of buyers, loyal to eBay, who are responding to our brands’ shopping experiences on eBay.com,” said Greg Squires, Shopatron’s vice president of client success. “Brands are looking for ways to capture new markets and gain new customers; our clients have been pleased with the outcome thus far.”
Posted by Holly Wagner