Arctic Cat launches Shopatron-fueled online store for U.S. market

Publish Date: 
Jun 1, 2011

Arctic Cat's new PG&A online store at www.arcticcat.com allows consumers to shop online for a full range of the OEM's products. These orders may be delivered to homes or a nearby Arctic Cat dealer. The e-commerce site is expected to reach Canadian shoppers by late summer.

“We are excited to offer consumers the speed and convenience of our new online store, which will provide access to Arctic Cat’s products and product information at any time,” said Mary Ellen Walker, vice president and general manager of Arctic Cat’s PG&A division. “Our dealers will also benefit by receiving online orders without making the investment in building their own internet store.”

Some of the benefits of Arctic Cat’s online store include:

  • Dealer pick-up orders. Consumers simply choose a dealership within a 150-mile radius where they will pick up their order.
  • Convenient 24-7 shopping: Online orders are fulfilled within 24 hours, enabling consumers to receive their order within three to five days.
  • Easy navigation and product search functions: Parts may be located by category, model year or model name, color or size.
  • Secure, confidential and reliable: Built-in security measures protect consumers’ information. The system currently accepts payment with Visa, MasterCard, American Express, Discover and PayPal.

Arctic Cat selected Shopatron’s Coex Freedom technology to support the e-commerce site’s fulfillment. The Arctic Cat online store also features PartStream, ARI’s new, consumer-friendly lookup and ordering system which offers a quick search tool, intuitive illustrations and an extensive collection of parts diagrams dating back to 1974. This feature simplifies consumers’ searches for the exact part required, regardless of the age of their machine.

posted by Dennis Johnson

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