Dealers, however, were more excited about the updated Scrambler ATV, which has spent recent years in the shadow of the booming side-by-side market.
“This has left the trail ATV segment to be dominated by Can- Am’s Renegade model, and so the biggest revamp of the Scrambler since its 1995 introduction puts Polaris on even footing. That said, we believe that this is a segment that has been meaningfully cannibalized by the success of the RZR 800 and other trail-focused side-by-sides,” the analysts concluded.
Dealers quoted in the report seemed, for the most part, happy with inventory levels but anxious to get their hands on the XP 900.
“Inventory is right on. We haven't gotten any 2013s yet, though. We have a lot of interest in the Ranger XP 900, but we don't have the machines and Polaris hasn't told us when to expect them so it hurts because we can't do anything with the interest,” said one dealer based in a western state.
Another dealer observed that changes are coming: “Polaris is instituting a Minimum Advertised Price for all dealers effective September 1st. We’re not allowed to advertise invoice price, or invoice minus rebates. It will help the dealer that does things the right way.”
