MILWAUKEE, Wis. - ARI Network Services announced it has acquired Duo Web Solutions, a provider of social media and online marketing services. Terms of the transaction were not disclosed.
“This acquisition is in direct alignment with our strategy to grow the digital marketing services side of the business. Duo Web Solutions’ proven social media services, including reputation management and SEM services, will now be available to dealers, distributors and manufacturers in all the verticals we serve,” said ARI President and CEO Roy W. Olivier.
Heather Blessington, CEO of Duo Web Solutions, will join the ARI management team as chief marketing officer (CMO). In her new role, Blessington will be responsible for corporate brand strategy, marketing communications, and facilitating revenue growth through sales and marketing initiatives.
“I am very proud to join the ARI team and to be a part of a rapidly growing, innovative company that recognizes the power of digital and social media marketing,” said Blessington. “My goal is to continually work with ARI’s team to enhance our value proposition for all customers. I look forward to launching ARI’s expanded services in the digital marketing space.”
Posted by Holly Wagner