Arizona dealer launches scavenger hunt to help local dealers


The owner of a motorcycle apparel and accessories store has launched a scavenger hunt to help boost Arizona’s local economy.

Julia Hutton, owner of Biker Babes & Beyond in Cottonwood, Ariz., is the brains behind the Bad Economy Buster Bling Bike Hunt, which, at the end of nine weeks, will award one lucky scavenger hunt participant with a custom bike designed by Sucker Punch Sally’s of Scottsdale, Ariz. The bike is worth an estimated $35,000.

Scavenger hunt clues are given via online video on the bike hunt website ( on a weekly basis. The videos’ clues prompt participants to visit area businesses to search for the keys to the bike. The participant who can piece together every clue, and is able to find the keys to the bike, will be awarded with the bike during Arizona Bike Week this month. Participating businesses include everything from motorcycle-related stores like Bikers Defense, to pawn shops, restaurants and lounges like the Wild West Pawn Shop and the Mojito Cigar Lounge.

In addition, Hutton and her partners have enlisted the help of Valerie Thompson (who is also a partner) to promote the bike hunt by appearing at community events. Thompson is a Bonneville land-speed record-holder. Hutton’s other partners include Bill Miko, owner of Bikers Defense, and Christian Clayton, president of Sucker Punch Sally’s.

For more information about the event, visit, the event’s website.

This story originally appeared in the Dealernews April 2011 issue.