Armadillo Scooter Wear rolls out online video campaign

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Scooter clothier Armadillo Scooter Wear has launched its Fall/Winter 2010 line of scooterwear with a new online viral campaign.

“The idea is that dealers will be able to download videos, edit them or use them as is, and re-upload to the web,” says Joel Martin, president of Martin Racing Performance, the U.S. logistics partner for Armadillo.

“New models are using stitched Kevlar as well as Codura linings, some models such as the Camo jacket have been improved and all new 2010 production feature the ability to add back D30 amour (sold separately) says Kerwin Vega, MRP sales manager.

The videos feature all the new models individually and as a group and is available for download from the MRP site for stocking dealers.

“We intend to follow this up with aggressive in-store POP D30 marketing as well as our booth at the SEMA Show this year,” says Martin.

The New Spring/Summer 2011 samples will be on display at the Dealer Expo in Indianapolis in February.

View the promotional videos at these links:

http://www.youtube.com/watch?v=Iepi9k0mJCE

http://www.youtube.com/watch?v=G7JVT6SC7gU

http://www.youtube.com/watch?v=4j3Lfb9z54M&feature=channel

Armadillo has been in the U.S. market since 2008 and has expanded with MRP. MRP will honor any consumer warranties purchased since March 2008 with a copy of the original receipt from the place of purchase. Armadillo dealers may purchase from the OEM or by contacting MRP. To become a Dealer Call 305-599-8993 ext 207 or contact .

Posted by Holly Wagner