RICHMOND, Calif. - Arrow Special Parts Italy, the manufacturer of Arrow exhaust systems, has released pricing for the third and fourth quarters of 2014 and announced a MAP policy for the U.S. market.
The new MAP policy will allow a minimum advertised price of 10 percent below MSRP. This policy is in effect immediately, Arrow said. U.S. dealers will have until July 31 to ensure all advertised pricing is within this MAP structure.
David Christensen, national sales manager of Arrow's U.S. distributor, SpeedMob Inc., said, “Arrow is one of a handful of premium global exhaust producers. We believe that our dealer network deserves every possibility to enjoy the benefits of selling a premium brand like Arrow and by instituting a MAP policy, Arrow is making a clear statement that their dealers matter to them.”
All MSRP prices will be derived from the new July 2014 price lists. The new price lists and digital catalogs are available from SpeedMob, and the distributor's staff is available to assist e-commerce retailers in meeting the MAP enforcement deadline.
A new mid-year 2014 edition Arrow catalog will also be arriving in the coming weeks for dealers to display in their stores' counter racks.
From a press release