INDIANAPOLIS, Feb. 18 - Dealernews, the premier business-to-business magazine for powersports retailers, announces the winners of the 15th Annual Top 100 Awards, the industry's largest, longest running and most prestigious retail competition. The Top 100 Awards recognize dealerships for retail design and merchandising approaches, promotional innovations and dedication to customer service.

Route 66 Harley-Davidson of Tulsa, Okla., won this year's Grand Prize trophy by scoring top marks in all judging categories. This was the first time in five years that a Harley-Davidson franchise has won the coveted Grand Prize.

Outdoor Motorsports, a multi-line motorcycle and ATV dealership in Spearfish, S.D., was named First Runner-Up in only its second year of competing. Erico Motorsports, Denver, Colo., and Shenandoah Harley-Davidson/Buell, Staunton, Va., tied for second place finishes. Honorable Mentions went to Hal's Harley-Davidson & Buell, New Berlin, Wis., and Honda of Houston, Houston, Texas.

"It's become apparent that powersports dealers have raised the bar in terms of how they present and merchandise products in their stores," says Dealernews publisher and competition director Mike Vaughan. "Over the past few years more dealers have remodeled and reorganized their stores. Many of them compare favorably within any of the nation's top general retail outlets. It's becoming increasingly difficult to assess just which dealers qualify for the title of North America's Top 100 as more of them adopt state-of-the-art merchandising and display practices."

Dealerships receiving special category awards for 2006 are:

• Iron Pony Motorsports Superstore, Westerville, Ohio, as Best Independent
  (Non-Franchised) Dealer
• Timm's Trikes Inc., St. Charles, Minn., as Best Dealer Under $2 Million in Revenue
• Blue Ridge Harley-Davidson Inc., Hickory, N.C., for Best Exterior
• Thunder Mountain Harley-Davidson, Loveland, Colo., for Best Display
• Freedom Cycles Inc., Grandview, Mo., for Best Customer Service Initiative
• Foothills Motorsports, Piedmont, S.C., for Best Community Involvement Program
• Southern California Motorcycles, Brea, Calif., for Best Use of Space
• Harley-Davidson of Greenville, S.C., for Best Advertising Campaign
• Outer Banks Harley-Davidson, Elizabeth City, N.C., for Best Use of Theme
• Blue Moon Cycle, Norcross, Ga., as Best Vintage Dealer
• Mike's Cycle World I, Glasgow, Ky., for Best Promotion

A full list of 2006 Top 100 winners follows. States that have the most Top 100 Dealers continue to be Missouri, Ohio and Texas, although dealers from Colorado and North Carolina are gaining ground in the competition. Dealers from 36 states and two Canadian provinces are represented in the Top 100 this year.

The 2006 Top 100 Dealers were honored Feb. 17 during an awards gala in Indianapolis. The Top 100 winning entries will be showcased in a three-day photo gallery exhibit during the 38th Annual Dealernews International Powersports Dealer Expo, held Feb. 18-20 at the Indiana Convention Center & RCA Dome. This year's winners also will be commemorated in the 2006 Top 100 Yearbook and Merchandising Guide, to be published in April by Dealernews.

Dealernews is the official sponsor and organizer of the Top 100 Competition. Participating industry sponsors for the 2006 competition include Custom Chrome, Cycle Country Accessories, Cycle World Magazine, Jack Daniel's, M2R Helmets, Motorcycle Stuff, Parts Unlimited, RK Excel, Tucker Rocky Distributing, Universal Underwriters Inc., Vortex and Wiley X. For more information on the Top 100 Competition or to receive details on how retailers can enter the 2007 competition, contact Dealernews at 17770 Cartwright Rd., Suite 300, Irvine, CA 92614; tel. (800) 854-3112 or (949) 954-8400; www.dealernews.com.

About Dealernews and the Advanstar Powersports Group
Dealernews, The Voice of Powersports Retailers, has been the flagship business magazine for the powersports industry since its inception in 1965. Dealernews combines dealership owners' and managers' passion for the sport with their pursuit of profit. News, analysis, retail trends, exclusive research and new product information give dealers the tools they need to stay innovative and competitive. The Dealernews family of publications includes Big Twin Dealer, Powersports Magazine and Sturgis Guide. Visit www.dealernews.com for more information.

Dealernews is published by Advanstar Communications' Powersports Group, which also produces the Cycle World International Motorcycle Shows® presented by Toyota Trucks consumer motorcycle shows, and the Dealernews International Powersports Dealer Expo and Big Twin West trade shows.

About Advanstar
Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers with its portfolio of 87 events, 58 publications and directories, 125 electronic publications and Web sites, as well as educational and direct marketing products and services. Advanstar has roughly 1,000 employees and operates from multiple offices in North America and Europe.

2006 Top 100 Dealers ? Dealernews Top 100 Competition
(listed by U.S. state and/or Canadian province)

ALABAMA - Dothan Powersports (Dothan), KC's Powersports (Huntsville)
ARIZONA - Flagstaff Motorsports (Flagstaff)
ARKANSAS - Bill Eddy's Motorsports (Fayetteville)
CALIFORNIA - California Harley-Davidson/Buell (Harbor City), Fun Bike Center (San Diego), Mission Motorsports (Irvine), Southern California Motorcycles (Brea)
COLORADO - Erico Motorsports (Denver), Grand Prix Motorsports (Littleton), Northern Colorado BMW/Ducati Motorcycles (Loveland), Performance Cycle of Colorado (Denver), Thunder Mountain Harley-Davidson (Loveland)
FLORIDA - House of Power (Palm Bay), Ron Turner Cycles (Jacksonville)
GEORGIA - Blue Moon Cycle (Norcross)
IDAHO - Rexburg Motorsports (Rexburg)
ILLINOIS - Dale's Harley-Davidson (Mount Vernon), Gieson Motorsports (Rock Falls), Nielsen Enterprises (Lake Villa)
INDIANA - Bud's Harley-Davidson Sales Inc. (Evansville), Harvest Depot (Berne), Lake City Honda Kawasaki (Warsaw)
IOWA - J&P Cycles (Anamosa), Struthers Brothers Kawasaki-Suzuki-Triumph (Des Moines), Wilwert's Inc. (Dubuque)
KANSAS - City Cycle Sales Inc. (Junction City), Topeka Harley-Davidson (Topeka)
KENTUCKY - Andy's Cycle Sales of Hazard (Bonnyman), Mike's Cycle World I (Glasgow), Mike's Cycle World II (Bowling Green)
MICHIGAN - Biker Bob's Harley-Davidson Motown (Taylor), Full Throttle Motorsports (Lansing)
MINNESOTA - Delano Sports Center/Donahue Harley-Davidson (Delano), Timm's Trikes Inc. (St. Charles)
MISSOURI - Doc's Harley-Davidson (Kirkwood), Freedom Cycles Inc. (Grandview), Gateway to the West Harley-Davidson (St. Louis), J&W Cycles Inc. (Washington), Larry's Motor Sports (Jefferson City), Neosho Powersports (Neosho), Surdyke Yamaha (Festus)
MONTANA - Beartooth Harley-Davidson/Buell (Billings), Penco Power Products (Kalispell), Redline Sports (Butte)
NEBRASKA - Kearney Yamaha (Kearney), PowerSportsPro (Omaha), Star City Motor Sports Inc. (Lincoln)
NEW HAMPSHIRE - Great Bay Motorcycles (North Hampton)
NEW JERSEY - Sport Honda Powerhouse (Metuchen)
NEW MEXICO - Champion Motorsports (Roswell)
NEW YORK - Bob Weaver Motorsports & Marine (North Tonawanda), Filer's Powersports (Macedon), Maximum Motorsports (Riverhead)
NORTH CAROLINA - Blue Ridge Harley-Davidson (Hickory), Harley-Davidson of Greensboro Inc. (Greensboro), Outer Banks Harley-Davidson (Elizabeth City), Rocky Mount Harley-Davidson (Rocky Mount)
NORTH DAKOTA - Fargo Harley-Davidson Sales & Service Inc. (West Fargo)
OHIO - A.D. Farrow Co. Harley-Davidson (Columbus), Adventure Harley-Davidson (Dover), Ask Powersports (Columbus), Harley-Davidson Sales & Service (Napoleon), Iron Pony Motorsports Superstore (Westerville), Just For Fun Honda (Middlefield), North Coast Motorcycle (Rossford), Signature Harley-Davidson (Perrysburg)
OKLAHOMA - Iron Lightning Inc. (Tulsa), Myers-Duren Harley-Davidson (Tulsa), Performance Cycle (Bethany), Route 66 Harley-Davidson (Tulsa)
OREGON - Bend Euro Moto (Bend), Extreme Cycle (Newberg)
PENNSYLVANIA - Martin Motorsports (Pottstown), Ray Wilt Motorcycle-ATV Superstore (Hanover)
SOUTH CAROLINA - Foothills Motorsports (Piedmont), Harley-Davidson of Greenville (Greenville)
SOUTH DAKOTA - J&L Harley-Davidson (Sioux Falls), Outdoor Motorsports (Spearfish)
TENNESSEE - Bumpus Harley-Davidson of Murfreesboro (Murfreesboro), Bumpus Harley-Davidson Shop of Collierville (Collierville), Smoky Mountain Motorsports (Kodak)
TEXAS - Central Yamaha (Plano), Full Boar Cycles (Hurst), Honda of Houston (Houston), Houston Motorsports (Houston), Killeen Power Sports Ltd. (Killeen), North Texas Yamaha (Lewisville), Woods Fun Center (Austin)
VIRGINIA - Shenandoah Harley-Davidson/Buell (Staunton)
WASHINGTON - Skagit Powersports Inc. (Burlington)
WEST VIRGINIA - Benjy's Harley-Davidson (Huntington)
WISCONSIN - Hal's Harley-Davidson & Buell (New Berlin), Two Brothers Honda (La Crosse), Vetesnik Powersports (Richland Center)

CANADA:
ONTARIO - Bob's Cycle Cornwall Ltd. (Cornwall), Powersports Canada (Ottawa)
QUEBEC - ADM Sport (St-Hyacinthe), Motos Illimitees (Terrebonne), Moto Internationale (Montreal)

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