Asheville gets new BMW motorcycle dealership

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BMW Motorrad announces the opening of BMW Motorcycles of Asheville, located at 30 Bryson St. in the popular North Carolina tourist town.

The new franchise is the result of a partnership with Eurosport Asheville. The store carries BMW motorcycles and PG&A along with Husqvarna products.

“We are proud to have BMW Motorcycles of Asheville join the BMW Motorrad family as we continue to grow the BMW brand in the United States and expand our dealer network where growth opportunities exist,” said Lou Provato, dealer development manager at BMW. According to Provato, there is a dedicated and growing group of BMW motorcycle enthusiasts in the Asheville market. The decision to partner with Eurosport Asheville was a natural fit, he said.

Dealer principal Thomas Montgomery also owns the popular 12 Bones Smokehouse barbeque restaurants in Asheville and Arden. “We are thrilled to be the new BMW motorcycle dealer here in Asheville," he said. “We sold three bikes and took in our first service customer the very first day we opened our doors.”

According to GM Justin Roberts, BMW Motorcycles of Asheville is planning numerous events and area rides, including a grand opening Aug. 20. “Our proximity to the Blue Ridge Parkway offers area motorcyclists a great place to rendezvous before or after a scenic ride,” he said.

From a press release. Posted by Mary Slepicka