ATV Safety Institute develops online training for dealership sales staff

Publish Date: 
Jun 12, 2012

The ATV Safety Institute has created a handy online course so that dealership sales teams can better understand the responsibilities they assume when selling ATVs and UTVs.

It’s no secret that the ATV industry has come under fire in recent years from consumer groups, local and national media, and even federal regulators for selling units that may be too big for certain riding groups, namely those under 16. Thousands of ATV accidents involving children have occurred while the youths were riding adult-sized quads.

“Improper sales practices by dealer staff nationwide have been the focus of embarrassing investigations by the media and by the Consumer Product Safety Commission,” said Lee Durlach, managing editor-communications for the Irvine, Calif.-based ASI. “Far too often, salespeople have been caught, sometimes on-camera, being willing to sell an adult ATV even when the intended use of that ATV is clearly for a child.”

The ASI, along with its member companies, has developed strict sales guidelines as a result. Failure to comply with these guidelines may not only endanger the customer, but the salesperson could lose his or her job, and a dealership could put its vehicle franchise at risk.

The ATV Sales Force E-Course takes about 30 minutes to complete, and includes a brief quiz at the end. Salespeople who complete the course can print out a certificate and add it to their list of training achievements. ATV distributors are able to review a database of those who have completed the course.

Dealers nationwide are now using the course as part of new-hire orientation, or even annual training. For more information, visit or contact the ASI at 949-727-3727.

Posted by Mary Slepicka