ATV values fall unexpectedly in March, says Black Book

Publish Date: 
Apr 2, 2013

GAINESVILLE, Ga. - Values of ATVs and snowmobiles fell 3.5 percent and 6.5 percent, respectively, during the one-month period between March and April, according to Black Book’s monthly report on the specialty markets.

But only the ATV drop surprised the price guide’s editors. 

“ATVs normally increase in value at this time of year, but by smaller amounts than most of the street and off-road motorcycle segments,” said Ricky Beggs, Black Book’s managing editor. “Stay tuned next month to see whether this is a one-time adjustment, or part of a larger trend.”

Black Book predicted the steep drop in snowmobile prices after they fell 2 percent in February. “Prices for sleds are definitely headed down, and fast,” Beggs said. “The lack of snow in many areas coupled with the end of winter means continued weak demand for these units until next fall.”

Values for the overall powersports market continue to inch upward. “The rate of increase is a little slower than normal, probably due to a still hesitant economy, but the overall seasonal trend is still upwards,” Beggs said.

PWC and jet boat prices increased 1.4 percent in March, and Beggs expected them to continue to rise in April due to warmer weather.


Watch Black Book's monthly video report HERE


For the majority of streetbikes, cruisers, scooters and dirtbikes, prices are up 0.9 percent to 1.3 percent, depending on the segment.

“While these increases are not large for the time of year, they do represent a continuation of the overall upwards pricing trends we have been seeing for the past few months, and should be taken as a good sign that dealers have confidence in stocking their showrooms as customers start to return in bulk at this time of year,” Beggs said.

Posted by Arlo Redwine