Audi CEO: ‘Ducati remains Ducati’

Publish Date: 
Jul 12, 2012

BOLOGNA, Italy - Audi CEO Rupert Stadler addressed Ducati’s Italian workforce July 12, announcing that the last of the red tape had been surmounted for Audi’s purchase of Ducati.

“I am very pleased to report that the antitrust authorities approved the deal at the beginning of July, and that eliminated the final obstacle en route to the start of our shared future,” he said. “Ducati will officially be part of the Audi family by next week!”

Stadler visited the Ducati factory in Borgo Panigale, Bologna. Thomas Sigi, responsible for Audi AG human resources, accompanied him. They were received by Ducati’s president and CEO, Gabriele Del Torchio, and Ducati management.

After additional meetings with local RSU union representatives, Stadler addressed the entire Ducati workforce of about 1,000 people.

“What is true in every romance also applies to two companies — a good start is half the battle,” said Stadler from a special stage built inside the Ducati factory. “You’ve probably wondered why we were interested in Ducati, a car manufacturer with no apparent ties to Ducati at first glance. But that’s only at first glance. Ducati stands for extraordinary engineering artistry, passion, precision, performance and the sheer joy of living. We’re impressed by these achievements.

“I know that I'm looking at an outstanding group here, and that you are a strong team,” Stadler continued. “Without you, Ducati would not be such an attractive company today. Audi and Ducati are both driven by the same passion. Neither of us will detract from the other; we will complement one another. And one very important aspect that means a lot to me is that we can be an inspiration to each other. There are many joint opportunities with high-performance engines, lightweight manufacturing and the skilled interplay between two strong brands on the global stage. Both companies, each with an eventful history of ups and downs, can now benefit from being part of one big family — the Volkswagen Group.

“This brings me to an important message that I would like to leave with you today. A message that is certainly uppermost in your minds. Ladies and gentlemen, this message consists of three words, and you have my guarantee: Ducati remains Ducati.”

Posted by Arlo Redwine. Press images courtesy Ducati