DELANO, Minn. - A large automotive dealer group is buying Delano Sports Center in Delano, Minn., for undisclosed terms, and will combine it with its existing powersports store there called Star West Motorsports.
After acquiring seven car dealerships in the past two years, Twin Cities Automotive, owned by Minnetonka-based Pohlad Cos., last year bought Star West Chevrolet of Delano, since renamed Chevrolet of Delano, which operated Star West Motorsports as a sideline business.
The acquisition lets Twin Cities Automotive add Polaris, Victory and KTM to Star West, which already sells Honda, Arctic Cat and Yamaha motorcycles, ATVs, personal watercraft and snowmobiles.
“We acquired our first motor sports business in November 2012, when we bought Star West Chevrolet,” Brad Braun, the company’s CFO, told the Minneapolis Star-Tribune. “At that time we were not actively looking for motor sports dealerships, but we thought there might be some synergy, some cross-selling opportunities with the car business that made sense. We’re exploring that now.”
He said the purchase of Delano Sports Center “made sense because with it came the Polaris brand, which has a 50 percent share of the recreational motor sports business in Minnesota.”
Posted by Holly Wagner