The grip manufacturer is highlighting its new Boss Performance grip, what company president Dave Kelly calls the most revolutionary and ergonomic motorcycle grip on the market. The grip’s Coke-bottle shape also acts as a built-in throttle assist.
Available only for Harley-Davidson models — both push-pull and fly-by-wire throttles — the Boss could find its way into the metric market if sales are strong, Kelly says. The grips are available in multiple finishes. The company also has free POP countertop displays available for dealers, which allow customers to get up close and personal with the grips.
“We’re a rubber molding company,” Kelly says. “What we pride ourselves on is making comfortable products that are as ergonomically [correct] as a handlebar will allow us to be, and keep some cool, up-to-date designs.”
This story originally appeared in the Dealernews January 2012 issue.