Beartooth Harley-Davidson/Buell

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Best Web Site

Owner: Barry Usher Location: Billings, Mont. Store size: 32,000 sq. ft. Vehicle brands: Buell, Harley-Davidson, Lehman Trikes, Thunder Mountain Custom Cycles URL: www.beartoothharley.com

It seems that powersports dealers have been slow to jump on the Internet bandwagon. More than just a fad, having a good Web presence is imperative to reaching a growing number of customers. With that said, Beartooth H-D was the best of the Top 100 bunch when it came to being Web savvy.

Judges looked for a site that really singles itself out from other dealer sites, especially one not based on the more popular turnkey platforms. Beartooth's is a custom site that features a simple, information-forward design.

One judge said that an interactive map showing the surrounding area (and the owner's two other dealerships) is a nice little touch "that makes the site stand out." The site also scored highly in another criteria — how it ranks in search engine results. "A dealer's site needs to be a primary advertising and marketing force in their local market," says a Top 100 judge. It's a big minus if the store doesn't come up in the top five results for a search of motorcycles in its city and state. Beartooth also has decent e-commerce capabilities and a color and design scheme that complements the store's brand and the Harley-Davidson brand.