Beaverton Motorcycles, Rizzon Cycle join MIC advisory council

Publish Date: 
Oct 1, 2013

IRVINE, Calif. - The Motorcycle Industry Council has added Jerry Lenz of Beaverton Motorcycles and Rick Rizzon of Rizzon Cycle to its Dealer Advisory Council.

Beaverton Motorcycles is in Tigard, Ore., while Rizzon Cycle is in Middlesex, N.J. Lenz and Rizzon join Kim Harrison (Coleman Powersports, Woodbridge, Va.), Jim Foster (Killeen Powersports, Killeen, Texas), Bob Althoff (A.D. Farrow Co., Columbus, Ohio) and Sandy Stroope, Boat World Honda Polaris (Harrison, Ark.) in what will eventually be an eight-member advisory council.

According to the MIC, 252 dealers in 41 states have joined the association's dealer membership class announced at the beginning of the year. The limited membership provides certain MIC benefits such as access to research, training and public policy initiatives. Dealer Advisory Council members will advise the MIC Board and Aftermarket Committee.

“The MIC is pleased with the progress of the assembly of the Dealer Advisory Council,” said association President Tim Buche. “Representing the powersports industry in the Northeast and Northwest, our two newest members bring a wealth of experience and a breadth of knowledge to our already diverse and highly qualified council.”

“I’m really looking forward to being a part of the MIC Dealer Advisory Council,” said Beaverton’s Lenz. “I believe that I can help bring the dealer’s perspective to the MIC and I look forward to working closely with the new dealer members in an advisory capacity. Together, we can all work together on how to best benefit and develop our industry, both now and in the future.”

Beaverton Motorcycles is a multiline dealership. Lenz credits much of the store’s success to a solid accessory business.

Rizzon started Rizzon Cycle in 1981. The Kawasaki/Suzuki dealership has its own UPS Shipping Center to fill orders from all over the country.

“I am honored to join this elite group of dealers,” said Rizzon. “I’ve been in this business for over 30 years and I’m still excited to learn new things, and I’m eager to share my ideas and experiences with the other MIC dealer members.” 

From a press release. Posted by Mary Slepicka