Bel-Ray hires industry veteran as brand manager


Bel-Ray Co. Inc. today announced the addition of industry veteran Scott Lukaitis to its marketing team.

Lukaitis, who most recently was the e-commerce manager at Ocean County Powersports in Toms River, N.J., brings 25-plus years of powersports industry background to Bel-Ray's marketing efforts and will assume the role of brand manager.

Lukaitis began working in the powersports business as a student in high school and was the parts-and-accessories manager at Woodbridge Powersports and Freehold Honda Triumph during his time with the New Jersey dealerships. In his spare time, Lukaitis freelanced as a professional photographer and journalist, and his work has been published both in print and digitally. He is also the editor in chief for

Founded in 1946, Bel-Ray is a leading U.S.-based vendor for specialty lubricants formulated for the motorcycle, automotive, aviation and several other industries.

Posted by Arlo Redwine