Bell Helmets to get U.K. distribution through Race FX

Publish Date: 
Feb 6, 2014

SCOTTS VALLEY, Calif. - Bell Helmets has entered a strategic marketing and distribution agreement with Race FX, who will be Bell’s distributor in the United Kingdom.

Bell has been focused on expanding their global distribution lately, and in September of 2013 they hired Ash Kane to oversee Bell’s expansion into Europe, the Middle East and Africa.

Race FX was formed in 2003 as an import and distribution company, supplying retail outlets throughout the U.K. and Europe. They plan to launch a series of dealer showcases to promote Bell’s arrival in the U.K.