SCOTTS VALLEY, Calif.— Bell Helmets announced it has hired on Brett Conley as its new international export sales manager.
Conley will helm the company’s initiative to “cultivate and execute against an aggressive international strategy that will further broaden Bell’s brand footprint worldwide.”
“We welcome Brett to the Bell team and are excited by the expertise, relationships and resources he brings to our aggressive international business efforts,” said Chris Sackett, Bell’s business unit director of powersports.
Conley hails from Fox Racing, where he spent eight years working in international sales. He has 11 years of industry experience. Conley reportedly will help Bell identify potential distributors and develop plans for entering international markets — the first being Europe.
Other efforts to boost the company’s international reach include re-entering the Australian market after an 18-year absence and opening a sales office in Rolle, Switzerland.