LAGUNA SECA, Calif. - Bell Helmets wants to help riders avoid getting their bells rung. The company is offering free custom-fit head scans along with an exclusive athlete autograph session at Superbike FIM World Championship at Laguna Seca.
At its first roadracing event, the Bell custom-fit scan vehicle will be open to attendees to offer free head scans. Through a high-tech process of digital mapping and the use of a proprietary 3D-imaging program, Bell uses the rider’s unique head characteristics to create an industry-first, custom-mold process for the Star Carbon.
The free head scan allows Bell to record and save each individual’s results for any potential custom-fit helmet purchase in the future. And you thought Facebook was watching.
The all-new custom-fit scan vehicle will travel across the country for the rest of the year and into 2015, visiting motocross and road racing events. In 2014, the vehicle will travel to more than 20 events, from California to Utah, to Tennessee to Minnesota.
The Laguna Seca fitting runs from 9 a.m. to 6 p.m. July 12. The mobile custom scan vehicle will be parked on the vendor row in booth 21.
From a press release