SCOTTS VALLEY, Calif. - Alterations in helmet design tend to involve either new graphics, new materials, weight savings and even the addition of communications equipment, but rarely does the overall look and profile of the motorcycle lid change.
Bell Helmets' new Rogue open-faced helmet looks like a cross between a combat helmet and Bane’s mask from “The Dark Knight Rises.” The folks at Bell say the Rogue was designed to “provide facial coverage from the elements that previously had not been provided by any other open-face helmet on the market.”
While primarily aimed at the cruiser crowd, Bell says the Rogue is appropriate for many motorcycling segments, perhaps those attracted to the helmet’s unique aesthetic, one Bell calls “ominous.”
The Rogue is fitted with an adjustable and detachable muzzle system that provides some protection from the elements. The styling cue comes from riders who wrap bandanas around their faces under their open-faced lids. The muzzle attaches to the helmet with a magnetic latch system that is ultimately adjustable, allowing the face piece to fit more snugly. It features air vents and a removable fleece liner.
According to Bell’s general manager Chris Sackett, the Rogue is “hands down the meanest looking helmet we’ve ever made.”
The helmet is a three-quarter design, even though it looks like a half helmet. An EPS extends down the rear portion of the shell and into a neck roll pad. The EPS and liner are available in three sizes.
The Rogue is DOT-certified, and available in solid black, solid matte black, army green and solid gunny.
Bell says it is launching a unique marketing campaign for the Rogue in March, around the same time the helmet will be in dealerships.
Posted by Dennis Johnson