SCOTTS VALLEY, Calif. - Bell Helmets is kicking off a marketing campaign for its unique new Rogue helmet that offers up as a grand prize a trip to the 2013 Sturgis rally and the chance to be tattooed by artist Corey Miller.
Bell said it picked Miller because, in addition to his tattoo work, he’s also a motorcycle enthusiast who’s been riding since his childhood in Southern California’s San Bernardino County.
Bell will feature Miller the print and digital advertising for the Rogue helmet, and in a video highlighting the lid and a day-in-the-life of the tattoo artist — slinging ink in his Upland, Calif., shop, riding motorcycles and playing drums in his band, Powerflex 5.
“I think most would agree that motorcycles and tattoos have always gone hand-in-hand, and I was thrilled when Bell approached me to get involved with them and the new Rogue helmet.” Miller said. “I can remember tattooing some local bikers in a beat up apartment for my first motorcycle — a chopped ’57 rigid frame with a ’73 Shovelhead. I ran a Bell Moto 3 for years, back in the day.
“I’ve been doing the same thing for 30 years,” Miller states in the video, “tattooing, playing drums and riding motorcycles. It’s not a bad gig.”
The campaign will also feature the photography of award-winning East Los Angeles street- and gang-life photographer, Estevan Oriel.
For the “Go Rogue” promotion to win the trip to Sturgis and the tattoo by Miller, Bell is tapping into the idea that every tattoo tells a personal story. To enter, consumers are to visit Bell’s Facebook page and tell the unique story behind the tattoo they want from Miller. In addition to the grand prize, the company is also giving away Rogue helmets and Bell apparel.
Bell rolled out the Rogue in January, at the time calling it one of "meanest looking helmets" the company has ever made. The open-faced helmet looks like a cross between a combat helmet and Bane’s mask from “The Dark Knight Rises.” Aimed primarily at the cruiser crowd, Bell says the Rogue is appropriate for many motorcycling segments. (continued)