Bend Euro Moto

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Best Use of Space

Owners: David Bingham and Kathy Jo Porter Location: Bend, Ore. Store size: 8,330 sq. ft. Vehicle brands: Ducati, Genuine Scooter Co., Husqvarna, Piaggio, Vespa URL: www.bendeuromoto.com

Bend Euro Moto has created a boutique-type atmosphere in its 5,000 sq. ft. showroom. Rather than pack it with every model in the store's inventory, BEM displays only one of each color, with the rest stored in a warehouse. With Ducati, each model family is merchandized with the apparel designed for those particular bikes. Each brand has its own distinct mini-store complete with accessories and gear that complement the bikes.

The service area houses five lifts and an area used specifically for Desmosedici service and special performance projects. One lift and a tire machine are kept close to the roll-up doors for easy access during quick hoop and oil changes. A parts room behind the front counter is kept neat and orderly, while small performance accessories and lifestyle items are kept in a glass case. Large performance parts are housed in an upstairs "performance room."