Best Western expands partnership with Harley-Davidson

Publish Date: 
Feb 25, 2013

MILWAUKEE, Wis. - Best Western International and Harley-Davidson Motor Co. have extended their partnership for an another three years, the companies reported.

Best Wester also announced it is expanding its rider programs beyond North America.

As part of the agreement, Best Western is serving as the official lodging partner of Harley-Davidson’s 110th Anniversary in 2013. Best Western is now the preferred lodging partner of Harley-Davidson’s rentals and tours division, which will include the hotel chain’s properties on its multi-night itineraries.

Extending the benefits for motorcycle enthusiasts to Best Western’s global affiliates will provide riders special amenities at thousands of properties in more than 100 countries, the hotel chain reported.

Best Western has more than 1,200 rider-friendly hotels in North America, offering a free wipe-down motorcycle towel and access to a washing station upon check-in. The hotel chain also offers motorcycle enthusiasts Best Western Ride Rewards, a special segment of its Best Western Rewards loyalty program. Harley Owners Group (H.O.G.) members receive additional benefits, including an automatic upgrade to platinum status and 15 percent bonus points.

Posted by Holly Wagner