Two senior executives at Big Dog Motorcycles got the dog door this week.
Let go were Nick Messer, EVP for sales and new production, and Jim Moorman, chief of engineering, according to The Wichita Eagle.
Big Dog owner Sheldon Coleman Jr. told employees Monday about the departures and said the company would be restructured, said Big Dog VP for marketing Paul Hansen told The Eagle, adding that Coleman couldn't be reached for comment.
Big Dog has been struggling with the flat economy and low demand for luxury items. It has had two rounds of layoffs in as many years, most recently 20 employees who left May 20.
Messer had told The Eagle in May the layoffs were "simple economics" and that Big Dog will continue its push into Canada and other international markets, as well as introduce two new models. No other personnel moves were announced at this week's meeting.