DEALER EXPO, Indianapolis, Ind. - Harley-Davidson Motor Co. won the Vehicle Brand of the Year award during the Top 100 Dealer gala Feb. 15 in Indianapolis.
The Vehicle Brand of the Year is presented to the manufacturer with the most number of franchised dealerships in the Top 100.
After several years in which Japanese metric dealers took up the bulk of the Top 100 Dealer list, Harley-Davidson roared back with more than 40 individual franchised dealers named to the Class of 2013, according to Mary Slepicka, content director for Dealernews.
Six of the top 10 dealers in the competition this year are Harley-Davidson dealerships, she added, including Columbus, Ohio-based A.D. Farrow Co. Harley-Davidson, whose owner, Robert Althoff, received the 2013 Don J. Brown Lifetime Achievement Award.
Harley dealers placing in the “Top 10” were A.D. Farrow, Bud’s Harley-Davidson (Evansville, Ind.), Harley-Davidson of Erie (Pa.), Hot Rod Harley-Davidson (Muskegon, Mich.), Mad River Harley-Davidson (Sandusky, Ohio), and Worth Harley-Davidson (Kansas City, Mo.).
PHOTO: Pat Koppa, director of national field operations for Harley-Davidson Motor Co. (r), accepts the Vehicle Brand of the Year award from Dealernews' Mike Vaughan during the Feb. 15 awards gala in Indianapolis. Photo by Gary Rohman
Merit Awards won by Harley dealers this year included:
- J&L Harley-Davidson (Sioux Falls, S.D.) winning the Community Involvement award for its Hot Harley Nights event that benefits the state’s Make A Wish Foundation;
- Charlie’s Harley-Davidson (Huntington, W.Va.), named Best Dealer to Work For;
- Ray Price Inc. (Raleigh, N.C.), winning Best Event for the Ray Price Capital City Bikefest presented by Nationwide Insurance;
- Vandervest Harley-Davidson (Green Bay, Wis.), whose new store secured the award for Best Exterior; and
- A.D. Farrow, winning both the Print Media and Integrated Media awards for its dealership centennial campaign.
Dealers named to the Dealernews Top 100 are judged according to how they execute, on a day-to-day basis, the goals outlined in their business mission statement or unique selling proposition (USP). Dealers are evaluated according to such activities as general business management, team building, customer service programs, marketing, community involvement, display and merchandising, and other factors.