Big plans for Fun Bike Center

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Daniel Dorsch, CEO of Fun Bike Center in Lakeland, Fla., is constructing a 60,000-square-foot retail complex adjacent to his existing 15-year-old dealership.

Fun Bike Center retails products from Honda, Kawasaki, Yamaha, Piaggio, Vespa, Aprilia and Schwinn. The new complex is scheduled to include a wireless telephone store, a florist, a full photography studio, a boot and shoe store, a 1000-unit tire and wheel store, video arcade, optical store, apparel store and a training and conference center.

"The new Fun Bike Center retail store will house over 700 motorcycles, ATVs, and watercraft and will truly be a one-stop shopping experience," Dorsch says.

Fun Bike Center recently won Honda's Council of Excellence Award and Kawasaki's Ichiban Award.

The former president and developer of the Taco Bell restaurants in Florida and current owner and developer of Papa John's Pizza in Polk County, Dorsch's background also includes 25 years of owning and operating Kentucky Fried Chicken restaurants in multiple states.