Bike Week Reveals Potholes In Daytona Dealer Landscape


Daytona Beach’s powersports community saw a lot of changes in 2009, including management and location changes and the shakeout that has swept the industry.

The death of H-D magnate Bruce Rossmeyer in a bike accident left a visible mark on the community. His death propelled family members into increased roles at the family’s 13-dealership empire much earlier than planned, according to the Daytona News-Press.

Rossmeyer dealerships in Fort Lauderdale, Pompano Beach and Sunrise on the market. The family shut down Shelly Rossmeyer Motorcycles at Destination Daytona in Ormond Beach, edging out Triumph. The company moved its franchise to BMW Motorcycles of Daytona Beach, which also offers Ducati.

Other area dealers also made changes, or went down. Bankston Kawasaki and KTM in Daytona Beach closed, and Volusia Motorsports Inc. in New Smyrna Beach took on the KTM line.

Retired longtime dealer Jim Walker reopened his South Daytona dealership after taking back the Suzuki franchise from Randy Epling's Cycle World. Walker is shopping for a Honda franchise.

Carl's Speed Shop returned to Daytona Beach from its new site in Holly Hill.

Posted by Holly Wagner