BITD Adopts Yamaha

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Yamaha Motor Corp. USA has been named as the Official UTV (Utility Terrain Vehicle) of the Best in the Desert racing series. Casey Folks, director of Best in the Desert, made the announcement following the record-breaking TSCO Vegas-to-Reno event, which attracted more than 320 cars, trucks, motorcycles and UTVs.

Yamaha plans to roll out the 2008 Rhino lineup Sept. 10, said Steve Nessl, ATV & UTV Division marketing manager.

Yamaha's first opportunity to take advantage of the new sponsorship will be the Las Vegas 300, Oct. 5 to 7. For more information on the series, see bitd.com.