GAINESVILLE, Ga. - Values of powersports units did not show their usual uptick during the one-month period between December and January, according to Black Book’s monthly report on the specialty markets.
Only snowmobiles and domestic V-twin values increased at all. (Click on bar charts to see enlargements.)
“As Black Book completed the data analysis within the motorcycles and powersports products, we found the market remains largely unchanged once again this month,” said Ricky Beggs, Black Book’s managing editor. “There is not a single segment that has changed in value by even one full percentage point.”
The individual segment changes:
- ATV, jet boat and PWC values were down 0.5 percent.
- Streetbike and scooter values were down 0.6 percent.
- Dirtbike values were down 0.8 percent.
- Dual-sport bike were down 0.7 percent.
- Utility vehicles were down 0.3 percent.
“Normally we see the wholesale market start to pick up in the December-to-January time frame, so these small decreases in value are actually a little unusual,” Black Book’s motorcycle editor, Scott Yarbrough, told Dealernews.
During the same time last year most segments were up about 2 percent. “This is what we normally see during the winter as dealers begin to stock up on units for sales when the weather turns warm in a few months,” Yarbrough said.
Snowmobile values this year were up 0.7 percent from December to January, but Beggs noted that at this time of year increases of 3 percent to 5 percent would be more typical.
When it comes to the cruiser market, domestically produced V-twins retained their values better than their Japanese counterparts.
“The metric units are all down by around half a percent just like the rest of the streetbikes, but the domestic V-twins are up by about half a percent,” Beggs said. “This is the second month in a row that we have seen a little bit of relative pricing strength for these domestic V-twin units.
“Normally, the small amount of the change would not be noteworthy,” he added, “but with the rest of the market stagnating, the domestic V-twins are definitely some of the strongest performers right now. Keep in mind that Bike Week in Florida is not that far into the future, which might be driving the domestic V-twin current strength.”
Posted by Arlo Redwine