Black Book: V-Twins pace motorcycle price increases

Publish Date: 
Mar 7, 2014

THE WEATHER took its toll on the powersports market over the winter, but prices are rising, albeit slower than usual, said researchers at Black Book.

Cold weather, snow and ice over the winter dampened enthusiasm not just for powersports vehicles, but autos, RVs and in other categories tracked by the company. But Black Book Managing Editor Rickey Beggs said in his monthly report that that demand is increasing.

Cruiser sale prices are up 1.6 percent, led by domestic V-Twins, which saw a 2.5 percent price increase month over month. The increase for V-Twins is offset by an increase of only around 1 percent for metric units.

ATV and utility vehicle prices are up by less than a percent, but as summer comes closer, personal watercraft and jet boat prices have risen by 2.3 and 2.2 percent, respectively.

Oddly enough, despite a winter conducive to snowmobiling, prices are down 3.1 percent month over month. Beggs attributed that to a lack of snowmobiles being put up for auction because of demand – and the ones that are being sold are usually older, more beat-up snowmobiles commanding lower prices.

Posted by Vince Guerrieri