Through Tuesday, Nov. 27, Fun Bike Center was offering 25 percent off in the parts department, a $20 gift card with every $100 gift card purchase, and gift cards with a graduated scale of $10 for a $100 merchandise purchase, up to a $75 card for $500 purchases.
“It was a little slow in the beginning, but we did OK. We did a pretty good amount of units,” Perry said. “We’ve had a couple of people come in [Monday] who said they missed the 25 percent off. We give them 20 percent or 15 percent off, or the 25 if they make a big deal about it. As long as we’re moving stuff out.”
Rossiter’s Harley-Davidson in Sarasota, Fla., followed Black Friday with Chrome Saturday. Customers could get 15 percent off of anything black or chrome or all licensed Harley-Davidson merchandise both days, said general manager Laurie Sinclair. The dealership advertised in Born To Ride magazine and with its email newsletter.
The store has been doing Black Friday promotions for 15 years, so customers know there will be deals. “Some our customers wait for the sale, but a lot of our customers know I’ll work with them if they won’t be there,” Sinclair said. Sales were up a little bit this weekend from the same weekend last year.
Wisconsin-based Top 100 dealer Road, Track & Trail conducted a Black Friday promotion for the first time this year, and sales manager Tom Bradford rated it a success.
The store used social media and radio ads to entice customers with 40 percent off motorcycle jackets, a free plow with new Arctic Cat ATV or UTV purchase, free Arctic Cat beanies and 509 stocking stuffers for those who arrived before they ran out, and a $10 gift certificate with every $50 gift certificate purchase.
“We had a good weekend, actually. It wasn’t a barn-burner, but it was good,” Bradford said. Although the store has not tracked previous Black Friday sales for comparison, he thinks the promotion helped move noncurrent inventory. “That’s pretty much our primary focus on the event,” he said.