VALCOURT, QC - BRP has chosen Blast Radius, part of the Wunderman network and WPP group of companies, as its global digital agency of record.
”Our aim is to create an enhanced and consistent consumer experience worldwide,” said Chris Dawson, vice president and general manager, International division. “It was therefore fundamental that we partner with a global digital agency, one with solid international understanding and capabilities.”
Once integrated into its portfolio of agencies, BRP will look to Blast Radius for thought leadership in delivering winning digital strategies for consumers, dealers, distributors, employees and other stakeholders.
”We believe in networked brands. A networked brand is a self-sustaining interactive ecosystem that spreads its message, content and products faster and more cost-effectively than a traditional brand,” said Gurval Caer, CEO at Blast Radius.
Posted by Holly Wagner