WOODCLIFF LAKE, N.J. - BMW Motorcycles is revving up Bloomingdale's Fall fashion campaign with BMW R 1200 R Classics featured in men’s departments, catalogs and win-a-bike promotion.
The motorcycles will be displayed in the men's department at Bloomingdale's stores nationwide, inside the fall men's catalog, and in the store windows of Bloomingdale's flagship store in Manhattan, N.Y. and in an in-store/online promotion.
"Partnering with Bloomingdale's is a natural extension of the BMW brand as both a cultural and product icon," said James Callahan, marketing communications manager, BMW Motorrad USA. "For decades, our bikes have been featured in films, music videos, magazine photo shoots and special events. From James Bond to "Jay Leno's Garage" and the recent Summer Olympics, BMW motorcycles are seen and ridden 'round the globe."
Bloomingdale's new "On the Road" shops for men celebrate the "moto trend" with travel essentials like leather fingerless gloves, hooded knits, leather totes, tees, and the opportunity to check out the BMW R 1200 R Classic in person.
The in-store motorcycle displays in Bloomingdale's men's departments are turning more than a few heads. "An R 1200 R was sold the very first day it appeared in the Tyson's Corner, Vir., Bloomingdale's store," Callahan said.
Posted by Holly Wagner