Blue Ridge Harley-Davidson will hold a grand reopening customer event from 10 a.m. to 2 p.m. April 14, to celebrate the store joining the Scott Fischer Enterprises family of Harley-Davidson stores.
The dealership is rolling out the red carpet, inviting the public to meet the new management team, learn about what’s coming up this year, and enjoy free food and live entertainment. . They can even try out the “Jumpstart,” an actual, running Harley-Davidson motorcycle on a specially designed, stationary support stand.
The dealership promises something for everyone, including a drawing for a free t-shirt every hour and one grand prize drawing for a $250 Blue Ridge Harley-Davidson gift certificate.
“We are thrilled to be a part of this community and look forward to growing this successful dealership even more,” says Ron Hall, newly appointed GM of Blue Ridge Harley-Davidson. “We’re keeping the core Blue Ridge’s success was built on and adding SFE’s experience to achieve even more for our employees and customers, while giving more back to the community through our charitable endeavors.”
Under the new management, the dealer plans to increase in activities like rides and events. It will also open the Refueling Station Café, offering coffee, soda, and snacks on the house.
In addition to Blue Ridge, Scott Fischer Enterprises owns and operates Fort Myers Harley-Davidson and Naples Harley-Davidson in Florida, Rocket Harley-Davidson in Alabama and Thurnderbird Harley-Davidson in Albuquerque, N.M.
Posted by Holly Wagner
Like Dealernews’ Facebook page: